Probable Niche

We've identified the niche as equipment hire.

equipment hire

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as equipment hire.

hire, equipment, events, london, catering equipment, rental, audio visual, sound, services, lighting, catering, audio, visual equipment, visual, video, system hire, rentals, perth, party, news's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 21:35 UTC on May 9, 2014. The source was comprised of 30446 characters, of which 26775 are code, leaving an organic character count of 3671. The total word count on the home page is 533. We filtered out 19 numbers, 124 common words, and 2 words shorter than three characters in length, leaving an impact word count of 350. The size of the lexicon (number of unique words) is only 163. We extracted seventeen top keywords, leaving 10.42% above the threshold. The number of phrases above the threshold was eighteen.

Top Keywords

KeywordFrequencyFrequency %
projectorama 123.42%

Top Phrases

KeywordFrequencyFrequency %
equipment hire149.79%
audio visual64.19%
special events53.49%
audio equipment53.49%
hire company42.79%
visual hire32.09%
visual equipment32.09%
stage hire32.09%
public address32.09%
projectorama provides 32.09%
projection equipment32.09%
address systems32.09%
themed events21.39%
servicing australia21.39%
lighting hire21.39%
flip charts21.39%
event lighting21.39%
australia wide21.39%

Domain Name Keywords

We found 2 significant keywords appearing in the domain name
  1. projectorama
  2. projectors


Source Character Count 30446
Code Character Count 26775
Organic Character Count 3671
Filtered Numbers 19
Filtered Words (Common) 124
Filtered Words (Short) 2
Total Word Count 533
Impact Paragraph Count 599
Impact Word Count 350
Impact Lexicon Size 163


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